“Out of the hundreds of thousands of happy and long term customers, sometimes the loudest are a very small percentage that may not be happy with the service or those that have not read the Terms and Conditions when signing up/purchasing,” the representative said. Two reported issues with getting refunds from returned faulty or ill-fitting items, and dozens have reported rude or “intimidating” comments from company staff.Īn Instagram account - “Ashy Bines Company Truths” - has been set up dedicated solely to publicising customer complaints.Ī representative of Ashy Bines said the company was “an open book with nothing to hide”. “Their business seems to be based more about making a buck than providing the service or program paid for.”Īt the time of writing, has been contacted by eight customers who also allege unauthorised bank deductions.įive women have been affected by the Finishers app, and a further five said they had either been blocked from forums they had paid to be part of or had their comments deleted when making a complaint about the company. “How can you charge someone a ‘one off, lifetime access’ fee and then turn around and not honour it at least without offering a refund?” Danielle said. Ms Nicholls said she was not able to access the product she had paid for unless she then signed up for Squad - which cost $19.95 per month.Īnother woman, Danielle, who contacted and asked for her last name to be withheld, was also affected by the Finishers issue. However, several months later her access was blocked after Finishers was absorbed by the “Squad” app, without notification from the company.
“I don’t know if I will ever be able to prove that I didn’t sign up to the program, or if I’m not at fault, but for now I am $600 out of pocket for a program I not only never once used, but paid for while it didn’t exist,” she said.Ĭustomer Ashley Nicholls said she too had been stung after purchasing the “Finishers” app - touted as “the new fun and effective fitness challenge by Ashy Bines” - by a one-off payment which was meant to guarantee “lifetime access”. She is now taking her case to the Australian Competition and Consumer Commission. “After several emails back and forth, it was evident that I was never going to get my money back.” Again, no email or correspondence that would advise me of this. “I then found out through research that ‘The Life’ doesn’t actually exist anymore, and hasn’t for several months, even while I was paying for the program. “I still to this day have absolutely no idea what ‘The Life’ is, or how I was supposed to log in, or access it,” she said. I blamed myself for being stupid enough to not notice that coming out of my bank.”Īfter contacting the company, Ms Oakley was told the deductions had been for a subscription to “The Life” program - something she maintains she never signed up for. “At first, I was so disappointed in myself for not picking it up. “I went back through my transaction history, to find that every month, a similar amount had come out, never the same amount but around the $40 mark, totalling over $600. I had absolutely no idea what this was for, knowing that I hadn’t signed up for anything,” she said. “I immediately looked at my bank, to see a transaction of around $40 for ‘Ashy Bines’. More than a year later, Ms Oakley was expecting her first child after taking a cut in wages when her card was declined due to insufficient funds while grocery shopping. Ms Oakley did not receive any correspondence from the brand and only used the app several times before deleting it. She provided her banking details and unticked a pre-ticked box which would have signed her up for other promotions and memberships. Over the years, the 29-year-old has attracted a cult-like following of fans who swear by her fitness programs, with 931,000 followers on Instagram alone.īut there’s also a growing backlash against the business.Ĭlaire Oakley, who contacted, downloaded the Booty app in 2016 when the program was on sale. She also sells activewear, clean eating plans and recipes, supplements and haircare items via her website. Gold Coast model and personal trainer Ashy Bines is the founder of the Ashy Bines Bikini Body Challenge fitness program and a range of other programs and apps including Squad and Booty. Others say they have encountered significant delays or problems when trying to return items from the company’s clothing line. The complaints range from women who claim they have been ripped off by paying for fitness programs they were later denied access to and others who say their criticisms or feedback posted online had been censored by staff.
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THE Ashy Bines fitness empire has been hit by a torrent of complaints, with some upset customers accusing the company of taking unauthorised payments from credit cards and bank accounts.
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